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|Navarre Corporation Announces Expanded License Agreement Between Encore and Riverdeep|
Encore now the Exclusive North American Publisher of Broderbund Products in the Retail, Direct-to-Consumer and OEM Channels
MINNEAPOLIS, Nov. 11 /PRNewswire-FirstCall/ -- Navarre Corporation (Nasdaq: NAVR) announced today that Encore, its wholly-owned subsidiary, has expanded its agreement with Riverdeep providing it with the exclusive publishing rights in North American for the Broderbund(R) line of products in the retail, direct-to-consumer and OEM channels. Products include such category-leading brands as The Print Shop(R), PrintMaster(R) and Mavis Beacon Teaches Typing(R). In connection with the deal, Encore will operate all online sales and marketing activities at http://www.Broderbund.com. Previous to this agreement, Encore had exclusively distributed these titles in the U.S and Canadian retail channel.
Under the terms of the expanded agreement, Encore will manage the development and marketing of new products within the Broderbund family of brands in the North American retail, direct-to-consumer and OEM channels. Riverdeep will continue to focus on sales of these and other products directly to schools and in the international markets.
Cal Morrell, President of Encore commented, "We are extremely pleased with the performance of these brands under our current relationship and are confident that the expansion of Encore's sales activities into the direct-to-consumer channel will add an increasingly important revenue stream for the Company."
David Bass, Vice President, Consumer and General Manager of Riverdeep stated, "It has become increasingly clear that the coordination of development and marketing efforts across these channels is an important component in building the future of these brands in today's digital world." Bass continued, "Given Encore's success over the last five years in marketing and brand management in the retail channel, Encore is uniquely positioned to achieve that goal."
Based in Los Angeles, CA, Encore(R) is a wholly-owned subsidiary of Navarre Corporation, and a leading retail software publisher. As a result of strategic licensing agreements, the company publishes a broad range of award-winning utility, entertainment, education and productivity software titles. Publishing brands include Hoyle, Marine Aquarium, Family Tree Maker, 3D Home Architect, Advantage, Wheel of Fortune and Jeopardy!; as well as the Riverdeep family of brands including The Print Shop, PrintMaster and Mavis Beacon. Many of these products and others are available at http://www.broderbund.com.
About Navarre Corporation
Navarre(R) Corporation (Nasdaq: NAVR) is a publisher and distributor of physical and digital home entertainment and multimedia products, including PC software, DVD video, video games and accessories. Navarre develops, licenses and publishes home entertainment and multimedia content through its Encore, BCI, and FUNimation subsidiaries and has established distribution relationships with customers across a wide spectrum of retail channels. Navarre was founded in 1983 and is headquartered in New Hope, Minnesota. Additional information regarding Navarre can be found at http://www.navarre.com.
San Francisco-based Riverdeep Inc., A Limited Liability Company, is part of the Houghton Mifflin Harcourt family of companies. Under Broderbund and The Learning Company brands, Riverdeep is a leading publisher of interactive products focusing on education and personal productivity for the consumer and school markets. In addition to the Broderbund brands, Riverdeep's rich portfolio of interactive award-winning products feature such well-known brands as Reader Rabbit,(R) "Where in the World is Carmen Sandiego(R)," "Oregon Trail(R)" and Kid Pix(R). For more information, call toll free 888-242-6747 or visit http://www.learningcompany.com.
About Houghton Mifflin Harcourt
Boston-based Houghton Mifflin Harcourt Publishing Company is a global education company and the world's largest publisher of educational materials for pre-K-12 schools. The Company publishes a comprehensive set of best-in-class educational solutions, ranging from research-based textbook programs to instructional technology to standards-based assessments for students and educators. The Company also publishes an extensive line of reference works and award-winning literature for adults and young readers. With origins dating back to 1832, Houghton Mifflin Harcourt combines its tradition of excellence with a commitment to innovation. To learn more about Houghton Mifflin Harcourt, visit http://www.hmhpub.com.